4 Easy steps of competitor analysis
- Identify your competitors
- Analyze competitor profiles
- Identify their strategies
- Apply what you’ve learned
The 4 steps of competitor analysis are to identify your competitors, analyze their profiles, identify their strategies and then apply what you’ve learned.
The first step is to identify your competitors. This can be done by looking at the top 10 or 20 sites in your industry. Once you have identified them, it is time to analyze their profiles and find out what they are doing differently than you.
One of the best ways to do this is by looking at their social media channels and other marketing efforts, such as blog posts or press releases. You can also look at their website content and see what topics they are covering most often, which will give you an idea of where they are investing their time and resources.
The next step is to identify what strategies your competitors are using that you should also be using in order to stay competitive with them. For example, if one of your competitors has a blog that publishes new articles every day.
