- Organic growth strategies, which are based on the optimization of search engine rankings and conversion rate.
- Paid growth strategies, which are based on the use of paid advertising to drive traffic to the site and increase sales.
- Mobile traffic must be prioritized.
It is estimated that by 2020, mobile phone users will account for 77% of all web browsing time around the world, so it is important to ensure that your website is responsive and easy to navigate on a mobile device. This can be done with responsive design techniques. - Optimize indexing for mobile devices.
Optimizing indexing – this means ensuring that your site has been indexed by Google and other search engines so that potential customers can find you as easily as possible. The different search engines (Google, Bing, Yahoo) have different algorithms and each one has its own set of rules for how it ranks a page in its index. The best way to rank high in search results is to make sure your site is following these guidelines as closely as possible so that you are not penalized by search engine algorithms for having violations against them. - Make use of features in SERPs.
Search Engine Result Pages (SERPs) are one of the most important factors when it comes to e-commerce growth strategies. This is because they are often the first interaction with a customer and can determine whether they buy or leave your site. To ensure that you rank higher on SERPs, it’s important to include features such as product reviews, product descriptions and videos in order to improve user. - Increase the diversity of your backlink profile.
building your backlink profile. It is necessary to have a large number of quality links pointing at your site in order to get better rankings and higher visibility on Google’s search engine results pages (SERPs). Get links from diverse sources such as social media, blogs, forums, and other websites. - Make sure your website is technically optimized.
This strategy focuses on improving the technical aspects of your website such as speed, load times, code quality and mobile responsiveness. - Make sure your visuals are optimized for search and conversions.
This strategy focuses on getting your site ranked on search engines, which will lead to increased traffic from new visitors. This can be done by optimizing your site for keywords, adding meta descriptions, using rich snippets and optimizing images with alt text.
