The search engine algorithms are getting smarter and more sophisticated. They can now detect and interpret the meaning of your content from the text on your site. So, if you want to rank higher in SERPs, you need to create an SEO-friendly site with a strong on-page SEO strategy.
Here are 7 ways that can help you boost your page ranking using on-page SEO:
1) Title tags:
Title tags are one of the most important parts of on-page SEO. They should be unique and descriptive so that they are both relevant and keyword rich. The title tags should be descriptive, concise and relevant to the content of the page it is appearing on. It should be at least 60 characters long and contain keywords that are relevant to the topic of the page.
2) Headings:
Headings should be used as a way to organize content on a page, but also for SEO purposes. You should use H1 headings for your main topics, H2 headings for subheadings, and H3 headings for any other subtopics or points you want to make on the page. This will help with both organization and search engine optimization.
3) URL structure:
Make sure you have a logical and readable URL structure that is easy to understand and remember. This will help people find your website easily.
4) Alt text for images:
Your alt text should be descriptive and relevant to the image so that it can be indexed by Google. For example, if the image is of a person, use their name or company name in the alt text.
5) Site speed:
The site speed is an important factor for ranking because it helps visitors stay on your website for longer periods of time which leads to higher conversion rates. You can use Google’s Page Speed Insights tool to see how fast. If a page takes more than 3 seconds to load.
6) Internal links:
Internal links are one of the most important on-page SEO factors, and they can be used to boost your page ranking. Internal links are hyperlinks that point to other pages on the same website. They increase the relevance of a page for a search engine and improve its ranking in search results.
7) Meta descriptions:
Meta descriptions are short descriptions of your webpage that show up in search engine results pages and social media feeds, letting people know what your page is about before they click through. It’s important that you spend some time crafting these descriptions to make sure they are compelling for readers, as these will often be the deciding factor between someone clicking through or not.
